Press & Recognition
Roots Ethiopia's work has been recognized by leading journalists, nonprofit sector organizations, and fundraising publications.
Press Coverage
Chronicle of Philanthropy — February 2026
"The Secret Weapon Nonprofits Are Using for Sustainable Fundraising"
Roots Ethiopia founder Meghan Walsh is featured in this national report by senior editor Rasheeda Childress on what makes monthly giving programs succeed. The Chronicle of Philanthropy is the leading publication covering the nonprofit sector in the United States.
"Madisonian Works to Improve Education and Create Business Opportunities in Ethiopia"
A feature profile of Meghan Walsh and the founding and growth of Roots Ethiopia, written by award-winning Madison Magazine columnist Doug Moe. The piece covers Roots Ethiopia's Ethiopian-led model, program work, and community impact.
"Know Your Madisonian: Meghan Walsh"
A Q&A profile exploring Meghan's background in cultural anthropology, her personal connection to Ethiopia, and the founding of Roots Ethiopia.
Awards & Recognition
RKD Group & GivingTuesday — 2025
The Monthlies — Unanimous Winner, Small Organization Category
Roots Ethiopia was named the only unanimous winner of the 2025 Monthlies, an annual award recognizing outstanding monthly giving programs across the nonprofit sector. Judges cited the dedication and care put into The Roots program. Recognition included a feature in GivingTuesday's newsletter and a podcast spotlight.
Bloomerang — GiveCon 2025
Fundraiser of the Year — Givie Award
Meghan Walsh was named Fundraiser of the Year at GiveCon 2025, Bloomerang's annual nonprofit conference. The Givie Award recognizes exceptional skill, innovation, and mission-driven fundraising leadership.
Nonprofit Ratings
Candid — Platinum Seal of Transparency
Roots Ethiopia holds the Platinum Seal from Candid, the highest level of transparency recognition awarded to nonprofits in the United States.
Monthly Donor Retention Rate — Top 5%
Roots Ethiopia's monthly giving program, The Roots, maintains one of the highest monthly donor retention rates in the nonprofit sector — well above the national average.
Years of Operation — 14+
Founded in 2012, Roots Ethiopia has been supporting community-identified solutions in southern Ethiopia for more than fourteen years.
Podcast Features
Missions to Movements Podcast — Positive Equation with Dana Snyder
Roots Ethiopia founder Meghan Walsh has appeared three times on Dana Snyder's Missions to Movements, a leading podcast for nonprofit recurring giving strategy. Episodes cover the full arc of Roots Ethiopia's monthly giving program from launch to sustained growth.
Episode 1: "3 Months, 1 Nonprofit Monthly Giving Program Launch" — founding The Roots and doubling monthly donors
Episode 2: "Debriefing Roots Ethiopia's Lead Gen Strategy" — the Ethiopian e-cookbook lead magnet and 800+ new email subscribers
Episode 3: "Scaling Monthly Giving to 34% of Donors and $134K in Recurring Revenue" — retention strategy, tech stack, and growth roadmap
Press Inquiries
Contact Meghan Walsh at meghan@rootsethiopia.org for media requests, interviews, or additional information about Roots Ethiopia's work in southern Ethiopia.
